While creating a square-shaped postcard design is unique and will attract the attention of consumers, it will not pass properly through a mailer’s automated machines. Other sizes outside of the requirements will result in your direct mail piece being recognized as something else, such as a flyer or handout.Ī common mistake many companies make when creating postcards is the shape of the postcard. 125 inchesĪs long as your postcard size is within the minimum postcard size, you can make your postcard as large or small as needed. The postcard needs to have finished corners that have, at maximum, a radius of.The postcard must be at least.007 inches thick.The postcard must be at least 5 inches long.The postcard must be at least 3.5 inches high.In order to be considered a postcard, your direct mail piece needs to be rectangular in shape and have the following dimensions: Understanding the requirements allows you to determine the best way to mail your marketing postcards for maximum impact and savings. However, postcards in business-to-business marketing can come in many sizes including 5 by 7 or even oversized such as 6 by 11. Anything above that is processed as first-class mail. For example, the post office considers a postcard anything that is 4.25 by 6 or smaller a postcard. When you do not follow postcard requirements, your direct mail piece will be recognized as another form of direct mail which can impact the total price for sending your piece. Why Do You Need to Follow Postcard Requirements? United GMG breaks down important postcard requirements regarding design, size, mailing, and more. In addition to creating a memorable design, your postcard must follow certain requirements in order to qualify as a postcard in the first place. This includes creating a design that catches the eye and entices the customer to take action.

If you are sending a postcard out as a direct mail marketing piece for your business, you’ll want to make sure your post card stands out to your target customer.

Post card mailings